Brand Design Incubator

Objective: Equip participants with a solid understanding of branding principles and techniques to identify objectives through structured interviews.

• Core principles of branding
• Identifying branding objectives (setting up questions and interview with brand owner)
• Craft insights and findings into story/narrative that resonates with audience
• Brand DNA (soul of the brand)

Objective: Master narrative crafting, keyword expansion, and brand elements to build a cohesive and authentic brand identity.

• Crafting the Narrative Before Visuals
• Expanding Stories into Keywords
• Exploring Brand Element

Objective: Master advanced typography, visual hierarchy, and composition to create clear and impactful designs.

• Dive deeper into typography principles and advanced techniques
• Understand the importance of visual hierarchy and composition in design
• Create designs that communicate clearly and effectively

Objective: Learn to pitch ideas confidently, present creative concepts professionally, and master storytelling in presentations.

• Learn how to pitch ideas confidently to clients or stakeholders
• Present creative concepts in a compelling, professional manner
• Master the art of storytelling during presentations

Objective: Create a consistent visual identity through logo, color theory, and design systems that reflect the brand's personality and values.

• Develop a consistent and memorable visual identity for a brand
• Focus on logo creation, color theory, and design systems
• Ensure brand visuals reflect brand personality and values

Objective: Design for digital and print, understanding technical requirements for versatility and scalability.

• Learn to design for various mediums, both digital and print
• Understand the technical requirements for each format
• Ensure your designs are versatile and scalable across platforms

Objective: Design marketing materials that support campaigns, create engaging content, and ensure brand consistency across all platforms.

• Design marketing materials that support brand campaigns
• Create engaging designs for advertisements, social media, and more
• Maintain brand consistency across all collaterals

Objective: Execute a full branding project, ensuring design consistency, alignment with the brand's message, and effective presentation.

• Apply all knowledge to execute a full branding design project
• Create and refine your designs, ensuring consistency and alignment with the brand's message
• Present and pitch your work effectively to showcase your design thinking and solutions.